Little Man Ice Cream owner Paul Tamburello found a unique way to drive sales of frozen treats on the coldest day of the year. On Tuesday - when the high was a one below zero - he offered $1 pints of ice cream (two per family) for those brave enough to weather the cold. The deal not only resonated with bargain-hunting ice-cream lovers, but also caught the attention of 9News
and 7News, which both ran stories on Little Man's offer.

Believe it or not, the chilly deal was so popular that Little Man nearly ran out of ice cream and at one point, people lined up on the sidewalk on 16th Street for what Paul had dubbed the "pink-cheeked pints"! Check out the photos of Paul's interviews with the stations and customers taking advantage of the offer. You can also view the 9News story here.



We had a great time helping Paul publicize the deal. Thanks to the hearty camera operators for covering the story and the loyal customers who made the offer such a success. Remember, Little Man also has sandwiches, soups and hot drinks if you're in the mood for something warm.